1500% Sales Increase

1500% Sales Increase

Client: Gofitusa

I created a multi-channel campaign executing Facebook ads that would lead people to the landing page to receive a special limited-time offer that required them to subscribe via email. I was able to drive traffic 30% with a 29% conversion rate. Over the course of 90 days, we were able to successfully measure our goals. I studied and analyzed email subscriber data, engagement data, ad impressions, and transaction data to create three exposure segments:

17% only opened email
27% only saw Facebook News Feed Ads
15% opened emails AND were exposed to Facebook News Feed adsGoals: Grow audience and get more sign ups for group fitness classes

Tools: Facebook Ads + Landing Page + Email Campaign
Results: 1500% increase in sales