![](https://m02c9c.p3cdn1.secureserver.net/wp-content/uploads/2024/05/desk-orange-768x768.jpeg)
1500% Sales Increase
Client: Gofitusa
I created a multi-channel campaign executing Facebook ads that would lead people to the landing page to receive a special limited-time offer that required them to subscribe via email. I was able to drive traffic 30% with a 29% conversion rate. Over the course of 90 days, we were able to successfully measure our goals. I studied and analyzed email subscriber data, engagement data, ad impressions, and transaction data to create three exposure segments:
17% only opened email
27% only saw Facebook News Feed Ads
15% opened emails AND were exposed to Facebook News Feed adsGoals: Grow audience and get more sign ups for group fitness classes
Tools: Facebook Ads + Landing Page + Email Campaign
Results: 1500% increase in sales
27% only saw Facebook News Feed Ads
15% opened emails AND were exposed to Facebook News Feed adsGoals: Grow audience and get more sign ups for group fitness classes
Results: 1500% increase in sales
![](https://m02c9c.p3cdn1.secureserver.net/wp-content/uploads/2024/05/Email-openers.jpeg?time=1725699034)